At this point, most of us know that providing online access to sermons and Sunday services is imperative to reaching people inside and outside of the church. However, many pastors are still hesitant (or even unwilling) to go there. Today’s guest, David Murrow, says that “online sermons are the church’s welcome center.” Currently, people “visit” churches by first finding them online, watching a few sermons, and then coming in person if they like what they’ve seen.
With this in mind, David has recently launched a coaching program to help churches improve their online presence. He’s got some great ideas and resources available for pastors who are ready to dive into the online world. I hope you take away some great ideas to try for yourself!
Links to Resources Mentioned or Related
Key Takeaways
1) You’ve got about three seconds to catch someone’s attention. In the modern age of social media scrolling, you only have a small amount of time to get someone to stop and listen. Use those few seconds to craft something engaging and intriguing.
2) Focus on answering the questions that people are asking. If you want to capture your audience’s attention, start by answering a question that people are searching for the answer to.
3) Take it one step at a time. We know that diving into online streaming and social media can be overwhelming. Remember that you don’t have to do it all at once, and you certainly don’t have to do it perfectly! Take one step at a time. Enlist some help (like David’s free online mini-course) to get started so that you don’t feel lost.
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