Discover how to prepare your church for Easter with strategic communication, not just activity. On today’s podcast, Leah Norton from Fishhook shares how to reach new people authentically, avoid overproduction, and create meaningful connections that last beyond Easter Sunday.
In this practical conversation, Leah walks through a clear, four-phase process to help churches communicate with intention instead of urgency. We discuss why pausing to pray before building a to-do list matters, how identifying a specific audience sharpens your message, and why empathy-driven communication reflects the heart of Christ. Leah also unpacks the “Dinner Party Principle,” explaining how overproducing Easter can unintentionally make guests uncomfortable, and why clarity—around parking, kids, dress, and expectations—is one of the kindest things you can offer visitors. Throughout the episode, you’ll hear why doing less with intentionality is more effective than trying to do everything—and how to think beyond Easter Sunday toward an ongoing journey of faith.
Leah Norton shepherds and stewards Fishhook and the churches they serve with compassion and clarity. Known for her ability to listen deeply, ask insightful questions, and translate vision into practical plans, she helps churches make mission-driven decisions rooted in empathy and action. Outside of work, she enjoys volunteering at her church, planning her next family adventure, and spending time with her husband and teenage daughters.
