Links to Resources Mentioned or Related

Key Takeaways

1) Make the theme of your Easter outreach that we are “going for the one.”

2) Promotional planning should start with your MAM: M – Mission, A – Audience, M – Message.

3) Today’s audiences are more interested in “high authenticity” versus “high production.”

4) We need to balance value and communication. We must invite people into something. Don’t necessarily make a mass appeal. Zero in on a specific thing that you want them to know.

 

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